If I could design the service from scratch, these would be key components that I would include. Many of these components were in MOG prior to Beats acquiring them, so maybe they will reappear now that Apple is redesigning the service? ( I should mention that I haven't used Beats in a while, so some of these features could have been improved by now.).
1. Siri integration - the ability to take advantage of Siri would be a game changer even if every other feature I would like to see aren't added. How cool would it be to get in the car, tell Siri to play the latest album by My Morning Jacket and the album just starts playing? They have something similar already built into iTunes Match, so it isn't much of a stretch.
2. iTunes Match - currently, only Google Music Play allows you to upload your entire library and listen to it alongside the music available on their service. For fans of The Beatles and other artists not available for streaming, this would be a major benefit.
3. Desktop app - I would love to see the service pulled into iTunes. I know some people feel that iTunes is a bloated mess, but I want a desktop app for any streaming service I use. I don't want to have to launch a web browser just to use it. Hopefully, they redesign iTunes to make it more streamlined, but that is a subject for another article.
4. Remote control - currently, iTunes can be controlled with an app called Remote on iOS. They need to allow it to also control the streaming service. iTunes also has the ability to play to multiple AirPlay speakers and I want to see this functionality to be included (right from iOS and for remotely controlling a computer running the app.)
5. Deeper iTunes integration in curation - when I tested Beats last year, the best feature was their curation engine. I would love to see it use my iTunes library to help with that curation. Instead of relying on a list of questions, they already know what I like from my iTunes library ( of course, if you don't own music or use iTunes, they can still get by with the questions, but those using iTunes already would get a great benefit). Now instead of just having Genius Mixes including only my music, they can include any album in their streaming universe,
6. App redesign - I would keep the Beats curation page and dump everything else about app. When I tested it last year, you had to go through genres to get to the new releases. If they haven't fixed that feature, they need to make a menu item for new releases so people can get to all if them quickly. I shouldn't have to go to every single genre to see every new release.
7. Bring back MOG features - MOG had a slider for artist radio. You could listen to only that artist or move the slider to the right to add more similar artists. Beats killed that feature.
8. Better search engine - I would love to see something like Rdio's search engine. You do a general search, but you can also narrow down that search based on artist, label, album, etc..
9. AutoPlay - I don't remember that Beats had this, but it needs to be included. When an album ends, I don't want music to end. I want the option to have it continue playing similar music.
10. Better Bluetooth Integration - Apple's "Music" app already works perfectly with the nav screen in my car. Beats, when I tested it, did not. I found this unusual since it worked with MOG. They need to fix this issue.
As a bonus, I would like to see higher resolution music with at tier similar (hopefully cheaper) to Tidal. Tidal, when I tested it, was also missing tons of features that are currently available with Rdio and features that MOG had before it was purchased. It is a shame that Beats, in my opinion, ruined MOG with their updated interface. I hope Apple can fix it with the implementation of the features above.