The Spotify Situation
I will admit that I did find it strange that Apple didn't have a freemium version of on demand streaming that can take advantage of their iAds, but I am guessing they want a distinct segregation between their free service and their paid service. In the end, I think it will keep Spotify in business in the long run, but I don't think it will wreck Apple Music as a result.
Siri, yes, Siri
The first time I showed off Siri was at a friends house over Christmas after it was first introduced. Three people in the room had never owned an Apple product. However, we sat and asked Siri questions and as the service answered them, people were intrigued and entertained. In the months that followed, the people in the room eventually bought either an iPhone or iPad. Yes, there was probably more than that one reason, but they were still talking about Siri the next time I saw them.
I was watching a tech show and the host said that Android will do the same thing with Spotify. and Google Now. However, tech show hosts have access to Android, Windows, and iOS and don't pick one platform and stick with it. The real world is typically using one platform and many are using iPhones and iPads. Therefore, it is absolutely irrelevant whether Android has a feature or not. On iOS, only Apple Music will have this feature.
Siri integration, for me, is a major selling point. The ability to do searches like "play music from 1982", "add Kind of Blue to my library", or "play Aretha Franklin when this song is finished", etc.. is a huge advantage. Think about the convenience of using this in the car or with an Apple Watch or while reading a magazine in your living room.
iTunes Match or whatever they want to call it
* Note: Google Play Music has had this feature since it was introduced. I tried out the service and it lacked so many features that I decided it wasn't worth it. One major stumbling block was the lack of a desktop music app (which meant that it could not be remotely controlled like Rdio or Spotify).
With the current "Remote" app, you can actually control iTunes from your network and send audio from iTunes to multiple Airplay devices from the app. It is the currently the easiest way to do multi-room Airplay audio and if they add the music service to this feature, it will only be one more reason for AppleTV and Airport Express owners to jump in.
500 Pound Gorilla
The Other Stuff
The Connect service will be free and if artists actually use it, it will draw in more eyes. If Taylor Swift, for example, starts posting here instead of Instagram, there will be millions of new eyes on Apple Music. I am curious about it myself, but I think it will bring curiosity to music fans and that is really what draws in new users as much as anything.
Beats 1 is a worldwide radio station that will also be available for free. I think it will be very interesting to see how one station available in 100 countries will be perceived. I remember watching a movie that talked about "one moon". When "character A" was away from home, he would gaze at the moon and know that "character B" was doing the same. It was an amazing way of connecting with someone far away.
Could this concept be similar? We will all have the ability to listen to the same song, at the same time. Of course, it really comes down to whether the music is acceptable to a broad audience, but I know I will try it out. I wonder how many others will also be curious about it? Think about the artists that will appear on the station just to be able to connect with so many people at one time. While I got an iPod to get away from DJs a long time ago, I can still see tons of potential in this concept.
Patience is virtue
I am not predicting the end of Spotify, but I believe this segment of the music business will continue to grow and Apple can make a compelling argument to make their service the choice for many.