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UOFMTIGER'S DEN

WHY APPLE MUSIC WILL SUCCEED

6/20/2015

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The Spotify Situation

I have been reading a ton of articles on why Apple Music will fail because Spotify has one huge advantage...Freemium.  Yes, Spotify does have a free service that is extremely popular and I think it will continue to be popular.  However, there is room in the growing streaming market for more than one successful service.  Did Pepsi not succeed because Coke exists?  The Moutain Dew stacked in my fridge says that Pepsi is doing just fine.  Most markets have more than one successful retailer (Apple/Microsoft, Apple/Samsung, etc.) and I think that Apple Music will succeed right alongside Spotify.

I will admit that I did find it strange that Apple didn't have a freemium version of on demand streaming that can take advantage of their iAds, but I am guessing they want a distinct segregation between their free service and their paid service.  In the end, I think it will keep Spotify in business in the long run, but I don't think it will wreck Apple Music as a result. 

Siri, yes, Siri

I am absolutely amazed that some tech programs/articles did not even mention this as a feature of Apple Music.  There have been more than a billion iOS devices sold and many people that talk about tech or write about tech, think that Siri integration is so unimportant that it doesn't deserve to even be mentioned when discussing this service?  Spotify does not work with Siri. 

The first time I showed off Siri was at a friends house over Christmas after it was first introduced.  Three people in the room had never owned an Apple product.  However, we sat and asked Siri questions and as the service answered them, people were intrigued and entertained.  In the months that followed, the people in the room eventually bought either an iPhone or iPad.  Yes, there was probably more than that one reason, but they were still talking about Siri the next time I saw them. 

I was watching a tech show and the host said that Android will do the same thing with Spotify. and Google Now.  However, tech show hosts have access to Android, Windows, and iOS and don't pick one platform and stick with it.  The real world is typically using one platform and many are using iPhones and iPads.  Therefore, it is absolutely irrelevant whether Android has a feature or not.  On iOS, only Apple Music will have this feature.

Siri integration, for me, is a major selling point.  The ability to do searches like "play music from 1982", "add Kind of Blue to my library", or "play Aretha Franklin when this song is finished", etc.. is a huge advantage.  Think about the convenience of using this in the car or with an Apple Watch or while reading a magazine in your living room.  

iTunes Match or whatever they want to call it

Spotify does not match your iTunes library and make it available for streaming.  You either have to load the files directly to the iPhone or deal with listening to music only in the Spotify library.  Apple Music has already said that they will make your iTunes Library available.  Some people are saying that no one buys music, but there have been over 35 Billion songs sold on iTunes and hundreds of billions of CDs have been sold.  Assuming Apple isn't just aiming the service at 5 year olds, there will be people with their own music that may not be available on any service (The Beatles, King Crimson, certain Jazz labels, AC/DC, etc..).  There are also those that have Bootlegs and other music that isn't available.  Personally, the ability to have the Beatles sitting next to the latest release on one service is an important feature*.

* Note:  Google Play Music has had this feature since it was introduced.  I tried out the service and it lacked so many features that I decided it wasn't worth it.  One major stumbling block was the lack of a desktop music app (which meant that it could not be remotely controlled like Rdio or Spotify).

iTunes 

One app to rule them all.  I would venture a guess that iTunes is the most popular music app on the planet.  After all, it has been the easiest way to get your music and videos from your computer to your Apple music player (iPad, Touch, iPod, iPhone) for years.  It will now just get an update and the Apple Music service will just be there.  

With the current "Remote" app, you can actually control iTunes from your network and send audio from iTunes to multiple Airplay devices from the app.  It is the currently the easiest way to do multi-room Airplay audio and if they add the music service to this feature, it will only be one more reason for AppleTV and Airport Express owners to jump in. 

Apple TV

It will be interesting to see where Apple TV goes in the next year.  Many believe there will be an app store, but Apple could snub Spotify.  They don't make it available now, so that may still be the case when Apple TV 4 (or whatever they call it) comes out.  There is a lot of pent up demand for a new Apple TV and their rumored TV service and Homekit hub will most likely make Apple TV sales soar again.  While I don't think the Apple TV alone would be something to make people want Apple Music, when combined with everything else, it becomes part of a compelling ecosystem.  Also, I bet that the App will be preloaded on the new Apple TV.  Not to mention the millions that already own an Apple TV that will be using the service for three months free before they have to make a decision.

500 Pound Gorilla

Apple has money...a whole lot of it.  They will be able to get new releases by major artists.  They will be able to get exclusives.  They will release new devices with the Music app sitting on the home screen.  They can give away months of the service with new purchases.  They can buy other services and absorb their customer base.  

The Other Stuff

The curation, Connect, and Beats 1 features.  As someone that has tried nearly every service, my feeling is that Beats had the best curation (recommendation) engine.  The playlists and albums they chose based on my preferences were nearly always on target.  One issue I had with the service (when I tried it) was the inability to easily get to new releases.  However, Apple's keynote seemed to show new music right in the 'All Genres" section.  

The Connect service will be free and if artists actually use it, it will draw in more eyes.  If Taylor Swift, for example, starts posting here instead of Instagram, there will be millions of new eyes on Apple Music.  I am curious about it myself, but I think it will bring curiosity to music fans and that is really what draws in new users as much as anything.

Beats 1 is a worldwide radio station that will also be available for free.  I think it will be very interesting to see how one station available in 100 countries will be perceived.  I remember watching a movie that talked about "one moon".  When "character A" was away from home, he would gaze at the moon and know that "character B" was doing the same.  It was an amazing way of connecting with someone far away.  

Could this concept be similar?  We will all have the ability to listen to the same song, at the same time.  Of course, it really comes down to whether the music is acceptable to a broad audience, but I know I will try it out.  I wonder how many others will also be curious about it?  Think about the artists that will appear on the station just to be able to connect with so many people at one time.  While I got an iPod to get away from DJs a long time ago, I can still see tons of potential in this concept.  

Patience is  virtue

Apple will be making their debut at the end of the month and it will be important to measure their success over a period of time.  No one will be paying for the first three months and many don't even know about it yet.  Apple has already released their "music history" video commercial, but I think we will see a major onslaught of commercials in the coming months.  I would be very surprised if the service doesn't succeed, simply based on the 800 million credit cards they have on file that will make it very easy for people to pay without having to pull it out and give their credit card number to yet another company.  More and more people think that the more they can do with one service, the better.  

I am not predicting the end of Spotify, but I believe this segment of the music business will continue to grow and Apple can make a compelling argument to make their service the choice for many.


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Why I am so darned excited about Apple Music

6/8/2015

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Too late…really?

I read a lot of forums and blogs and many are saying that Apple is too late to the streaming market.  Spotify has a 60 million users, but only 15 million are paying for the commercial free stuff.  In comparison, Apple is reported to have 800 million credit cards on file….800 million.     There are over 1 billion iOS devices on that have been sold.  In other words, 15 million paying users is a small group…a really, really small group.

Warner Music announced that streaming revenue passed downloads for the first time last quarter and they were the first large music label to hit that milestone.   In short, I disagree with anyone that thinks this market is mature.  

Mac/PC Integration

While many complain that iTunes is a bloated mess, it is still one of the most popular music applications, if not the most popular.  Many still get their music from iTunes and listen to music using iTunes.  It comes with each Mac and many have it on their Windows machines.  An update will add Apple Music to iTunes and it will be in the face of the millions of people that listen to music using iTunes.  Unlike Spotify, Rdio, and other services, it is already right on your desktop. 

iOS Integration

Once again, the Music app is already on your iOS device.  Yeah, you may have it hidden if you never listen to your own music, but I would venture to say that many still use it to listen to their own music or to iTunes Radio.  

The iOS integration doesn’t stop there.  They have implemented incredible search features into Siri.  I have used iTunes Match for a couple of years and pay for it just for Siri integration.  In fact, merging my music library with Apple Music is a huge bonus.  With this new service, I can tell Siri to play just about anything and it will start playing.  Now the fact that the service doesn’t have "Back in Black" available isn’t going to require me to go to a separate app to play it. 

Curation

When I tested Beats Music, I felt that they had the best curation engine compared to every other service have tried (Spotify, Rdio, MOG, & Tidal).  Now, assuming they integrate my own music to make suggestions, I should get an even better selection of music suggestions.   

The Watch

While I don’t currently have an Apple Watch (nor will I buy a 1st gen version of it), Apple Music is a major selling point for the watch and vice versa.  Think about sitting in your living room listening to a playlist of music and going to get a snack.  While you are in the kitchen, a song comes on that you have heard one too many times.  You simply open Siri on the watch and tell it to skip the song.  Sweet!  

Connect

While I don’t know how often I will use this, especially with the artists that were highlighted during the Keynote, I can’t say that I won’t use it.  It has a lot of potential.  Pick your favorite artists, then think about how they could use this to connect with fans.  A backstage pass via a video feed as they kick off a new concert tour could be very interesting or watching them work on a song in the studio, etc. 

Video and Beats1

Instead of going to Youtube and hoping to find a video, this could be interesting, especially with the AppleTV and/or Airplay to the AppleTV.   I rarely watch music videos these days unless I see something browsing around on Youtube.  However, this will be built right into the same app I use for all of my music.  

At first blush, I can’t see that I would ever use Beats 1 Radio other than trying it out, but I wanted to mention it since a lot of people like DJs.  I remember when I first picked XM radio over Sirius, which were two separate companies at the time, the main argument for and against XM was the lack of DJs.  Personally, I usually prefer music without them, but sometimes I think they can bring some interesting facts to a song/artist/album and I do enjoy that in specific genres.  However, I doubt anyone like Jonathan Schwartz will be  on Beats 1, but I will at least try it out.

Final Thoughts

When I tried Beats Music Streaming Service, there were several features missing that I wanted to see and I didn't see any of those features addressed (continue play, artist radio slider, etc.), so I am not canceling Rdio until I have a month under my belt with it.  Luckily, it is free for 3 months, so I have plenty of time to try it out before I decide.  However, if Siri works properly with it, it will be hard not to switch.
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    About me:

    Dog loving, Big Green Egg worshiping, Tech enthusiast, residing in Memphis, TN.  Home of the Tigers, Grizzlies, Elvis, Al Green, Stax, Hi Records, Ardent Studios, Beale Street, Peabody Ducks, etc..  I have also added the Jeep Wrangler to the list of things I am enthusiastic about.

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